Ryan Sim - June 10, 2013

Monday - A New Idea - Needs

In 2009, Pew Research studied needs of American consumers from 1996 to 2006. In 10 years, percentage who said these things were necessities changed this way: • Microwave doubled to 68% • Dishwasher rose from 13% to 35% • Cell phone from zero to 49% in 10 years • hi speed internet from zero to 29% • iPod was brand new, from zero to 3% http://www.pewsocialtrends.org/files/2010/10/Luxury.pdf I wish we had newer numbers. Many would still be far higher since, and include brand new “needs” like a data plan, iPad and more. Canadian numbers probably wouldn’t include as many air conditioners. It’s hard to identify a need vs. a want – the constant march of modern life toward new technology tricks us into thinking old wants are now needs. We forget that we ever got by! Question: What is the difference between a want and a need?


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