In 2009, Pew Research studied needs of American consumers from 1996 to 2006.
In 10 years, percentage who said these things were necessities changed this way:
• Microwave doubled to 68%
• Dishwasher rose from 13% to 35%
• Cell phone from zero to 49% in 10 years
• hi speed internet from zero to 29%
• iPod was brand new, from zero to 3%
I wish we had newer numbers. Many would still be far higher since, and include brand new “needs” like a data plan, iPad and more. Canadian numbers probably wouldn’t include as many air conditioners.
It’s hard to identify a need vs. a want – the constant march of modern life toward new technology tricks us into thinking old wants are now needs. We forget that we ever got by!
Question: What is the difference between a want and a need?
Cast: Redeem the Commute
Watch the Video: : http://vimeo.com/67803228